When the Brand Team Brought a Printer to a Show
A Small Idea From the SC Fire Rescue Conference in Myrtle Beach
At the SC Fire Rescue Conference in Myrtle Beach, our booth had something a little different: a printer.
We still had the usual stuff on the table—the typical trade show swag. But the printer was there to do something different: give people a reason to walk up to the booth. We shot photos, edited them on the spot in Lightroom, and handed folks a print to take home. A little outside the box on the brand side of things.
No line to stand in, no pitch to sit through. Just a quick photo and something real to take home.
The same idea showed up again at the Low Country Boil. Same setup—photos taken on site, printed, and posted up on a board for everyone to see.
By the end of each event, the board was covered — firefighters, chiefs, and their families, captured over the course of the conference and the boil alike. Every photo on that board left with someone. None of them were headed for a trash can come Monday.
It’s a small thing, but it says something about how we think about showing up at events like this. Most trade show swag disappears fast. A printed photo of you and your crew, handed over in the moment, doesn’t.
Something a little different—and something worth keeping.
